Our mission is to harness, harmonize and galvanize cross-sector efforts that enable the Philippine contact center industry to:

• Strengthen its #1 market position
• Become a CRM leader in innovation and best practices

Our programs focus on:

• Expanding talent supply: development, career marketing, wellness, retention and values formation
• Maintaining favorable business environment: legislative/regulatory, fiscal and infrastructure
• Driving industry innovation and performance excellence agenda
• Country marketing, brand building and business development support especially in new markets
• Promoting industry welfare through partnerships with the government, academe and other sectors
• Driving innovation, best practices and thought leadership agenda among its members
• Providing business development support In essence, CCAP undertakes actions that members, individually, cannot do.

CCAP actively promotes the contact center industry here and abroad by:

• Expanding talent supply through professional development, career marketing, health and wellness, retention and values formation.
• Maintaining a favorable business environment, in terms of legislative, regulatory, fiscal and infrastructure issues.
• Driving industry innovation and a performance excellence agenda.
• Engaging in country marketing, brand building and business development support, especially in new markets.
• Promoting industry welfare through partnerships with government, the academe, and others.
• Sharing best practices and thought leadership agenda among its members.